THE STORY OF “RENAISSANCE MICRO-CRYSTALLINE WAX/POLISH”
CARING FOR YOU VALUABLES & COLLECTIBLES
In the early 1950’s museum conservation specialists from all over the world began to seriously research wax polishes from various locally produced manufacturers, as scant attention had been given to this aspect of conservation in an otherwise intensively science-based discipline. A British conservation scientist, known internationally for his pioneering methods in the treatment of antiquities, undertook investigation of this area on behalf of his colleagues.
Prior to the arrival in recent years of new man-made waxes, there was no alternative to the traditional wax polishes based, for instance, on beeswax and carnauba wax. A major asset of the new semi-synthetic waxes was their freedom from the acids normally occurring in natural saponifiable waxes. Laboratory evaluations of these new waxes showed that such acids could not arise spontaneously through oxidation or hydrolysis. Such waxes would remain neutral and therefore, completely safe on the most vulnerable of surfaces. The blend of highly refined micro-crystalline fossil-origin waxes which emerged from this research project won worldwide acclaim throughout the scientific community, allowing museums a standard material of quality, consistency and reliability for use on their priceless collections, a field where only materials of unquestionable performance could be considered.
Later, The British Museum approved Picreator’s plan to produce “RENAISSANCE- WAX/POLISH” and make it available to the public, which occurred in 1968. In ensuring years, this wax proved to be of special significance as evidenced by wide international sales from a cross-section of users and its specification throughout the world by important museums, art galleries, conservators, restorers and professional reference books (see the Conservation of Antiquities and Works of Art, H.J. Plenderleith & A.E.A. Werner, Oxford University Press 1971 page 374, 2nd edition) and a huge range of public and private entities.
In 1984 the company achievements won Royal recognition in England when it was appointed Supplier of Products for Restoration and Conservation to Her Majesty The Queen.
After meeting Mr. John Lawson and obtaining the wax for personal use, I found this wax/polish/cleaner to be almost unbelievable. Waxes and cleaners, like most other hyped consumer products, are squeezed through a fine sieve of mass-market costings by Madison Avenue to ensure that they survive competition in the open market. On such a scale, their quality and performance have to be measured minutely in terms of profitability. The best value one can expect to find amongst the inundation of off-the-counter waxes is actually no more than a compromise. I found it refreshing and, then, exciting, to discover a product not only as fine purported, but in actuality, even better than its claims.
SPECIFICATIONS: “RENAISSANCE –WAX/POLISH”
Why is RENAISSANCE-WAX/POLISH so extraordinary? Its formulation reflects a completely new approach. Most waxes and polishes are based on blends “stretched” waxes, often relying heavily on silicones to provide or improve water resistance. Many waxes and polishes are based on beeswax or carnauba waxes, which are acidic in nature and not safe for many sensitive surfaces. Some waxes and polishes have added abrasives in the belief that this “extra” cleaning power makes them more versatile. Regular use of these “loaded” waxes will result in the rapid breakdown of underlying high quality finishes and surfaces. Most waxes can be expected to deteriorate within weeks from the effects of repeated cleaning and exposure.
Unlike these waxes, RENAISSANCE-WAX/POLISH is a unique blend of micro-crystalline/polythene cosmolloid and BASF ultra-refined, semi-synthetic “fossil” waxes whose structure endows the polish within several interesting properties.
RENAISSANCE has always been manufactured to the formula developed by The British Museum in a “salve” form. Only recently, a significant improvement in the processing of the wax during manufacturing and processing has been made. The original formula remains unchanged, but this advancement has made the wax more fluid and of a “creamier” consistency, thus enhancing its properties of sparing and easy application in controlling the very small amounts necessary to achieve its glass-clear, hard, non-staining and non-discoloring finish. The wax is economical as the smallest smear can be rubbed out to its vanishing point, producing a brilliant finish. Subsequent applications deepen the luster wonderfully. Having this quality of excellent “spread” means a very small amount goes a long long way. RENAISSANCE has an incredible service life, as it not only lifts previous wax build-up and accumulated grime, but imparts an environmental deterioration protective coating, thus reducing the frequency of rewaxing, making it extremely dollar productive on a cost comparison. These properties extend the useful life of items so treated.
RENAISSANCE–WAX/POLISH may be applied with the object of removing surface oils and dirt, adjusting the optical quality of a new or “tired” finish, such as reducing the glare of new surfaces, enhancing new finishes and surfaces with a high gloss, protective preservative, water-proofing and unrivalled resistance to weather extremes, retardation of tarnish, prevention of “bloom” on varnished surfaces or resisting finger prints and alcoholic blemishes (surface stains).
Unlike most commercial aqueous emulsion waxes, RENAISSANCE leaves no wax build-up, has virtually no odor and is resistant to heat.
In conclusion, “RENAISSANCE MICRO-CRYSTALLINE WAX/POLISH”, with its indefinite shelf life, will not harden or crack in storage, nor react to fluctuations in temperature, humidity and atmospheric conditions in its high grade, seamless aluminum can, which will keep its contents in good condition for years.
- Unique blend of non-abrasive micro-crystalline waxes
- Acid free
- Retards environmental deterioration
- Hydrolysis (moisture inhibitor)
- “Creamy” consistency for easy application
- Very small amounts used
- Buffs instantly to high luster finish
- Glass clear
- Cleans, conserves, preserves and revitalizes
- Extends useful life of objects treated
- Showroom luster of enduring brilliance
- Inhibits alcohol marks and finger prints
- Resistant to heat and moisture
- Reduces glare
- Lifts grime and previous wax build-up
- Weather resistant for external applications
- Waterproofing: Metal, wood, marble, etc.
- Survives constant exposure to harsh weather
- Cost and labor reducing
- Finish does not break down rapidly
- Less Frequent applications reduce labor intensivity
- Virtually indefinite shelf life